UnidosUS Re-brand


After 40 years, the National Council of La Raza (NCLR) leadership entered in a full retrospection period. Once audience research results were in, a new communication strategy was built and a new name was chosen.


The new Brand Name process started with firm Sosa&Sosa, afterwards it was brought in-house to finalize it. There was something missing, the logo wasn’t showing the brand. I made a creative choice, the meaning of the name itself gave me the hint: Unidos means United. Therefore, I interlocked the D and O with the purpose of signifying embrace, unity and community and made it bolder. It was a winner!

Primary Lock-up

SECONDARY Lock-up

STATIONERY

BRAND GUIDELINES

PUBLICATION STANDARDS

Master

White Paper

Fact Sheet

White Paper B

Issue Brief

One Pager

Statistical Brief

social media identity

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