Global Public Affairs Campaign
The satellite industry is concerned about new possible spectrum allocations to other telecomm players. The proposed strategy from the GSW experts is to reach out to regulators, decision makers and all stakeholders through all channels, including earned and paid media through clear and concise cross platform messaging promoting the benefits of keeping the 28GHz spectrum exclusively for satellite frequencies.
The strategic promotional elements used were: bilingual digital ad campaign, bilingual social media shareables, bilingual short videos, a microsite and a parallel coalition promotional package, which included a website, digital ads, social media shareable, press releases and infographics.
The visual campaign was crafted keeping the company’s standards, guidelines and imagery. The ads were produced in 2 languages (English and Spanish) and were designed to channel clicks to a microsite, expanding the information with short research reports, press releases and promotional videos.
The ads were published to geo-targeted sites, and all major social media channels. The measured response was 770,000 impressions for one week during the main global conference.
A full blown team of experts in public affairs from Gunster Strategies Worldwide commanded all strategic steps in conjunction with the major stakeholders. I developed, designed and produced all of the visual deliverables with messaging crafted by the marketing team.
SOCIAL MEDIA SHAREABLES
COALITION IDENTITY AND SOCIAL MEDIA PRESENCE